The Female Career

Scope of Work

  • Brand Identity
  • Website
  • Print & Packaging

A career is made up of many moments and stages. From the aspiring entrepreneur at a tech start-up, to the business woman with 30 years experience overseeing a multi-million dollar empire, it’s always a journey of progression. The Female Career CEO — Anna Johnstone, engaged us to create a brand identity and website upon her return to New Zealand following 20 years in London working with some of the world's most recognised businesses.

We developed a concept exploring the idea that a career is not always a race to the top — it’s about one step at a time, overcoming hurdles, rising above challenges and progressing forwards. This idea is represented through an animated typographic system which appears immediately on arrival to the website. To do this, we created the animation in Adobe After Effects, that then uses Lottie to output them on the web. Following this we hooked it up to animate on scroll.

The website is built with Gatsby and Prismic and includes a custom React media player for the stories section which features heaps of great interviews with New Zealand women who are making their mark on Aotearoa.