Drive make beautiful scheduling software for the radio industry. Their cloud based tool manages revenue from sales proposals to invoice reconciliation. The smart scheduling algorithm maximises revenue and minimises conflicts.
Drive approached us to develop a brand identity and sales tool that they could use to take to the market. The identity has a stripped back, no nonsense aesthetic that’s softened in delivery through materiality in print and animation on the web. The mark, diagonal line graphic and brand pattern represent the simplified manner in which the software visualises scheduling data for its users — descending from the top left to the bottom right of the screen. These elements combine to give the brand a sense of movement and direction, a reference back to the name. The strong black, grey and yellow colour palette is brought to life in print through the use of coloured stock combined with foil print techniques.
The brand is applied on corporate stationery, document templates, website as well as a printed sales tool that’s housed in a hard case — a nod to the physical boxes that up until the last decade, were used to house software.